South Korea’s beauty industry is once again turning tourism into an immersive experience. Starting March 6, 2026, Hyundai Department Store will officially launch the “K-Beauty Pass,” a special tourism package designed exclusively for international visitors traveling to Korea.
The pass allows foreign tourists to enjoy some of Korea’s most popular beauty and photo experiences in one convenient package, combining hair styling, professional makeup, and viral Korean photo studio shoots — all at discounted prices.
As global interest in K-beauty transformations and Korean-style photo studios grows on TikTok and Instagram, this pass aims to make it easier for travelers to experience these trends firsthand while visiting Seoul.
What Is the K-Beauty Pass?
The K-Beauty Pass is a curated beauty tourism pass that provides access to Korea’s trendiest salons and photo studios at a 10% discount, making it an attractive option for visitors wanting a full Korean makeover experience.
Launch Date: March 6, 2026
Target Users: International tourists visiting Korea
Where to Buy: Global travel platforms like Klook and KKday
The program connects tourists with some of the most well-known beauty brands and viral photo studios in Korea.
Key Experiences Included
Korean Hair & Makeup Styling
Travelers can receive professional styling services at popular salons, including:
- Juno Hair
- QUA First
- Jennyhouse (famous Cheongdam-dong celebrity salon)
Participating Hyundai Department Store locations include:
- The Hyundai Seoul
- Apgujeong Main Store
- Trade Center Store
- Sinchon Store
- Pangyo Store
- Kintex Store
These salons are known for the signature “K-idol style” hair and makeup looks that many global fans want to try while visiting Korea.
Viral Korean Photo Studio Experience
The pass also includes discounts at the popular photo studio brand:
- Sihyeonhada
Available locations:
- Gangnam
- Seongsu
- Dangsan
- Hongdae
“Sihyeonhada” became famous for its unique personality-style ID photos and artistic portraits, a trend that has gone viral among young travelers and K-pop fans.
How to Use the K-Beauty Pass
Using the pass is simple:
Purchase the K-Beauty Pass on platforms like Klook or KKday
Download the H.Point Global app
Register and enter the promotion code provided with the pass
Receive discount coupons and free experience vouchers instantly in the app
Travelers can then redeem them directly at participating salons and studios.
Why This Matters
Beauty tourism is becoming one of the fastest-growing segments of Korea’s travel industry. Many visitors now travel to Seoul specifically to experience K-style makeovers, skincare treatments, and viral Korean photo studios.
With the K-Beauty Pass, Hyundai Department Store is turning this trend into a structured tourism product — making it easier for global travelers to experience Korea’s beauty culture in a single itinerary.
Editor’s Comment — KOREA FBI
K-beauty is no longer just about skincare products. It’s becoming a full cultural experience that includes styling, photography, and social media moments. Programs like the K-Beauty Pass show how Korea is transforming beauty into tourism — giving global fans the chance to step directly into the K-style lifestyle they see online.
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