As the U.S. entered its biggest shopping season of the year, Black Friday, searches for K-beauty brands skyrocketed across Google and YouTube. Between November 23–29, multiple Korean beauty brands reached their highest search volume in the past 12 months, signaling strong global demand.
K-Beauty Brands Dominating Google Search
According to Google Trends, several Korean brands hit peak interest:
- d’Alba (Dalba Global)
- Acropass by Lapas
- MediCube by APR
- Madeca by DongKook Pharmaceutical
- TONYMOLY
Google Trends visualizes search volume on a scale of 0–100, showing how consumer attention spikes around major shopping events.
Photo Credit: TONYMOLY Official Brand Store
Why Search Volume Jumped
Consumers across the U.S. were:
- Comparing Black Friday deals
- Searching for reviews and unboxing videos
- Exploring best-selling K-beauty routines and products
Some key drivers:
- Acropass micro-needle patches gained attention thanks to its advanced microneedle technology and strong association with Olive Young, indicating high purchase intention.
- Madeca by DongKook expanded awareness through aggressive YouTube Shorts marketing.
- TONYMOLY grew global footprint with consistent overseas expansion—its cumulative exports for Q1–Q3 reached KRW 38.5 billion, a 23.8% YoY increase. It also entered over 430 Priceline stores in Australia on November 26.
Market Value of the Most-Searched Brands
Most top-searched brands are listed companies:
- APR (MediCube) – KRW 9.56 trillion
- d’Alba Global – KRW 1.66 trillion
- DongKook Pharmaceutical – KRW 846.7 billion
- TONYMOLY – KRW 198 billion
- LAPAS (Acropass) – KRW 112.5 billion
This surge in attention suggests not just curiosity—but real buying power flowing into Korean beauty this season.
KOREA FBI Editor’s Take
“In the U.S. market, K-beauty products with already strong brand awareness naturally shine during major sale events like Black Friday. This season is especially the perfect moment for global consumers to pick up trusted, high-recognition K-beauty items at the best prices.”
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