Seoul’s trendy Seongsu district continues to strengthen its reputation as Korea’s hottest lifestyle and shopping destination, and one store is emerging as a favorite among international visitors. The lifestyle select shop 29CM announced that its flagship lifestyle store, IGOOHOME Seongsu 1st Store, has surpassed 1.2…
KOREAFBI
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Discover the taste, style, and star of Korea — where food, beauty, and idols redefine culture. 한국의 맛과 멋 그리고 우상에 대한 소개
KOREAFBI
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K-Beauty Experience Center Opens Third Location in Busan South Korea’s leading K-beauty promotion platform, K-Beauty Play, has officially opened its third location in Busan, marking the first expansion outside the Seoul metropolitan area. The Ministry of Health and Welfare announced that the new K-Beauty Play…
KOREAFBI
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PARIS, France – South Korea’s most influential consumer brands are making a major impact in Europe as the 2026 Paris K-Premium Consumer Goods Expo opens with its largest scale ever, showcasing the growing global demand for K-Beauty, K-Food, and emerging K-Halal products. Organized by the…
KOREAFBI
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The 2026 FIFA World Cup opening ceremony delivered unforgettable music, but one of the most talked-about moments was the thoughtful fashion choice of Korean-American singer JAE. Performing the official World Cup anthem “DNA” at Mexico City Stadium, JAE captivated a packed crowd of more than…
KOREAFBI
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Global K-pop star Kwon Soon-young (Hoshi) of SEVENTEEN is once again making headlines for his generosity, this time helping children in Africa gain access to a better learning environment. According to reports, a school construction project funded by Hoshi has been successfully completed in Zambia….
KOREAFBI
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Paris is preparing to become the next global hub of Korean culture as the highly anticipated K-EXPO France 2026 arrives in the French capital from June 16 to 19. Following the remarkable success of K-EXPO USA in Los Angeles, which attracted more than 40,000 visitors,…