Rising K-pop group CORTIS is officially partnering with Apple, marking a major milestone just five months after their debut.
On January 16, Apple announced that CORTIS’s debut album intro track “GO!” performance video will be released as exclusive content for Apple Vision Pro. The video is produced in Apple Immersive Video format, featuring 8K ultra-high resolution, 180-degree field of view, and fully immersive 3D visuals, offering a next-level way to experience K-pop performances.
A New Way to Experience K-Pop Performance
The immersive video allows viewers to feel as if they are standing inside the performance space. From powerful choreography and dynamic formations to subtle details such as footsteps in the practice room, breathing sounds, and the members’ micro-expressions, every element is captured with exceptional realism.
“GO!” — a track co-created entirely by the members in terms of music, choreography, and visuals — has already gained global attention for its addictive rhythm and intense performance, earning recognition as a global hit track among fans.
Release Details
The “GO!” performance video will be available for free on the Apple TV app for Apple Vision Pro starting January 16 at 11:00 AM (KST).
In addition, fans can experience the immersive performance firsthand by reserving an Apple Vision Pro demo at Apple Stores beginning January 30.
Global Brands Take Notice
CORTIS’s collaboration with Apple comes as no surprise. In just five months since debut, the group has achieved record-breaking milestones in the global music market, becoming one of the fastest-rising K-pop acts.
Beyond Apple, CORTIS is currently active as a model for major brands including KT, Red Bull, and Acuvue, further proving their growing commercial value.
Beyond Music: Sports & Culture Impact
CORTIS continues to expand their influence beyond music. They were selected as the first K-pop artists to headline the NBA Crossover Concert Series, hosted by the National Basketball Association (NBA).
Their track “GO!” was also featured in Major League Baseball (MLB) postseason promotional content, and the group made history as the first Korean artists to serve as Honorary Falconers for LAFC, the club where soccer star Son Heung-min is associated.
Why Brands Choose CORTIS
Companies partnering with CORTIS commonly cite the members’
“boundary-free creativity, fearless spirit of challenge, and unmistakable individuality” as key reasons for collaboration.
With multiple partnerships currently under discussion across various industries, CORTIS’s presence in the global market is expected to grow even stronger in the coming months.
KOREA FBI Editor’s Comment
CORTIS’s collaboration with Apple isn’t just a brand deal — it’s a signal. As K-pop enters the era of immersive technology, CORTIS stands at the intersection of performance, innovation, and global culture. Five months into their debut, they’re not following trends — they’re helping define what comes next.
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