And the Final Big Olive Young Sale of the Year (Until Dec 6!)
If you’re into K-beauty, you already know this is the season.
Olive Young just announced the 2025 Olive Young Awards, Korea’s biggest annual beauty trend recap — and yes, the final mega sale is officially live.
Whether you’re hunting for holy-grails, stocking up, or trying K-beauty for the first time, here’s everything you need to know.
What Are the 2025 Olive Young Awards?
The Olive Young Awards are based on actual shopping data — not just random picks.
From July 2023 to June 2024, Olive Young analyzed 180 million customer purchases to choose:
- 166 top K-beauty & wellness products
- Across 40 categories
- With 37 Korean categories + 3 global categories
This makes it one of the most reliable beauty rankings in Korea.
New Categories Reflect 2025 Beauty Trends
This year, Olive Young expanded its categories to match Gen Z & young consumers’ habits.
Self Beauty (At-Home Care)
DIY skincare is booming. More people prefer home facials, devices, and simple routines.
Lifestyle
From fashion accessories to hobby-related items, this category reflects “choose what fits your vibe.”
Hand Care
Hands matter too — especially with the rise of nail trends and hand care routines.
Oral After-Care
Fresh breath care is trending among Korean youth. Tongue gels, mouth sprays, and after-brushing products are big now.
Global K-Beauty Categories Are Growing
K-beauty has never been more popular, so Olive Young added new global categories:
- Best Performer
- Rising Star
- Rookie Brand
These rankings combine both offline Korea store data and the Olive Young Global Mall, which ships to over 150 countries.
A perfect guide for international K-beauty fans!
Olive Young Sale: Nov 30 – Dec 6
This is the last major sale of the year — and it’s big.
During the sale, award-winning products come in:
- Large sizes
- 1+1 deals
- Exclusive gift packs
- Limited collab editions
Expect beloved bestsellers + new trendy picks at their lowest prices.
Limited Edition Collabs Only for the Awards
Olive Young released special collab items with:
- Munjakgui
- Crayon Shin-chan
- Zootopia
- Yeopgi Tteokbokki
- Wiggle Wiggle
- Delight Project, Legote, Mediheal Age-R, and more
Cute, fun, collectible — and only available during this season.
Korea FBI Editor
“This is the final and biggest K-beauty celebration of the year. The 2025 Olive Young Awards and the last Olive Young Sale are something I’m definitely looking forward to!”
작성자 소개
