“New Yorkers Asking for Jennie’s Makeup”… What Perfect Glow Revealed About Global K-Beauty
K-Beauty continues to shine in the global spotlight — this time, in the heart of New York City. At tvN’s Perfect Glow media talk held in Seoul on December 1, creators and industry leaders shared how Korean beauty trends are captivating American audiences, especially young women searching for “Jennie makeup looks” and “Korean-style glow.”
Why Gen Z Loves K-Beauty
New Yorkers Are Literally Asking: “Can You Do Jennie’s Makeup?”
Inside the Korean-style beauty shop Danjang — opened in Manhattan by the cast of Perfect Glow — local customers instantly gravitated toward Korean makeup styles.
One of the most requested looks?
BLACKPINK Jennie’s signature soft-glow, cat-eye makeup.
This reaction highlights a big shift:
K-Beauty is no longer a niche trend — it’s becoming the global beauty standard for young women seeking natural glam, flawless skin, and idol-inspired aesthetics.
What Is tvN’s Perfect Glow?
A Real K-Beauty Journey in Manhattan
Perfect Glow is a 10-episode reality show where Korea’s top beauticians bring authentic K-Beauty techniques to New York.
- Premiere: November 8, 2025
- Finale: January 8, 2026
- Concept: Korea’s best hair and makeup artists open a real beauty salon in Manhattan and introduce K-Beauty to real New Yorkers
- Stars: Ra Mi-ran, Park Min-young, Cha Hong, Pony
The show offers a behind-the-scenes look at how Korean beauty techniques — from glass skin to gradient lips — gain fans across the world.
Meet the K-Beauty Masters
The Artists Behind the Global Glow
Cha Hong — The Iconic Korean Hair Artist
- Named to Forbes Korea 2030 Power Leaders
- First Asian global artist for L’Oréal Professionnel Paris
- Known for soft layers, volumizing cuts, and K-style transformations
Pony — The OG K-Beauty Makeup Creator
- Ranked No.1 in KS-PBI Beauty Content Index
- Featured in Forbes “30 Under 30 Asia”
- Loved globally for idol-inspired looks, natural glow base, and soft glam tutorials
Dr. Yoo Hyun Seo — K-Beauty Trend Researcher
A beauty expert who explained why Korean beauty continues to dominate among Gen Z consumers.
CJ ENM & Olive Young
Executives discussed how K-Beauty is expanding worldwide through digital content and global pop-ups.
Why K-Beauty Works in New York
K-Beauty’s success comes from its natural radiance, skin-first philosophy, and innovative products — everything young global consumers love.
Perfect Glow showed how New Yorkers react when they experience authentic Korean:
- Skin-prep routines
- Glow base techniques
- Idol-inspired makeup
- Korean-style hair contouring
The result:
K-Beauty isn’t just trendy — it’s becoming a long-term global beauty culture.
KOREA FBI’s Note
K-Beauty is rising as a cultural force just like K-pop.
And with shows like Perfect Glow, even more young women around the world will discover the magic behind Korean beauty — the glow, the artistry, and the confidence it creates.
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