BTS leader RM (Kim Nam-joon) has been appointed the first global ambassador for the National Museum of Korea, joining forces with the institution to introduce Korean cultural heritage to audiences around the world.
RM has long demonstrated a deep interest in Korean traditional culture and fine art, using his global influence to raise awareness of the country’s artistic legacy. An avid art collector, he is also scheduled to present a special exhibition featuring works from his personal collection at the San Francisco Museum of Modern Art (SFMOMA) in October this year.
The National Museum of Korea has appointed a global ambassador for the first time in its history. Through various promotional activities, RM will help showcase Korea’s history, traditional culture and cultural heritage to international audiences.
Following his appointment, RM toured the exhibition Dansaek Kim Hong-do: Painting His Era in the museum’s second-floor Calligraphy and Painting Gallery, accompanied by National Museum of Korea Director-General Yu Hong-jun.
The museum also presented RM with a special-edition scroll featuring a reduced reproduction of the original Daedongyeojido (Map of the Great East Land), widely regarded as one of the most significant maps in Korean history.
Expressing his enthusiasm for the new role, RM said he was “very pleased” with the appointment and added that he would work to ensure the beauty and value of Korea’s cultural heritage reach an even wider audience.
Director-General Yu Hong-jun also welcomed the partnership, saying it was meaningful to share the beauty of Korean cultural heritage with the world alongside RM. He expressed hope that the BTS leader would play a significant role in establishing the National Museum of Korea as a museum loved by people around the globe.
SEO Keywords
BTS RM, Kim Nam-joon, National Museum of Korea, Korean cultural heritage, global ambassador, Korean traditional culture, Kim Hong-do exhibition, Daedongyeojido, SFMOMA, Korean art promotion
Korea FBI Comment
RM’s appointment highlights how global K-pop influence can extend beyond music to promote Korea’s history, traditional art and cultural identity. By partnering with the National Museum of Korea, RM could help introduce the country’s cultural treasures to a broader international audience, strengthening the connection between Korean pop culture and its rich artistic heritage.
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