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KOREAFBI
2 Min Read

Korea’s Lunar New Year (Seollal) is changing. In 2026, the biggest trend isn’t traditional ritual tables — it’s Home Meal Replacements (HMR). As more Korean households skip ancestral rites and inflation continues to pressure grocery prices, retailers and food giants are aggressively pivoting toward convenience…

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KOREAFBI
2 Min Read

As the world gathers for the 2026 Milan-Cortina Winter Olympics, Korea is bringing more than sports to Italy. The Korea Tourism Organization (KTO) has officially launched a large-scale cultural promotion campaign at Korea House in Milan, introducing global visitors to a brand-new concept: “K-Dailycation.” Running…

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KOREAFBI
2 Min Read

South Korean figure skating star Cha Jun-hwan is emerging as one of the biggest breakout icons of the 2026 Milano–Cortina Winter Olympics, capturing massive attention overseas following his appearance at the opening ceremony. Beyond his world-class skating skills, Cha’s visuals, elegance, and calm charisma have…