For nearly half a century, one sweet bread has remained a familiar favorite in South Korea. Now, SPC Samlip’s iconic cream-filled cake bread “Borumdal” (Fullmoon) is preparing for its biggest international expansion yet, bringing a taste of Korean bakery culture to consumers across the United States.
A Korean Bakery Classic Celebrates 50 Years
First introduced in 1976, Borumdal has become one of South Korea’s most recognizable bakery products. Known for its soft chiffon-style cake and sweet cream filling, the snack has remained a steady bestseller for generations of Korean consumers.
As the product marks its 50th anniversary, Samlip is taking a major step forward by launching Borumdal in Costco stores throughout the United States.
Available in More Than 400 Costco Stores
The product will be sold in approximately 400 Costco locations across all 50 U.S. states, making it one of the largest overseas launches ever for a Korean bakery product.
To maintain its Korean identity, the packaging will feature the original “Borumdal” branding while also including the English description “Strawberry Fullmoon Chiffon Cake” to help American shoppers understand the product.
The export volume is particularly impressive. Samlip plans to ship approximately 11.75 million units, a figure reportedly 21 times larger than the initial export volume of the company’s cheesecake products that entered Costco last year.
Positive Response from American Buyers
According to Samlip, U.S. buyers have responded favorably to the product’s characteristics, highlighting:
- Soft and fluffy texture
- Balanced sweetness
- Suitable snack for children
- Excellent pairing with coffee
To support the launch, the company plans to organize tasting events and promotional activities at Costco locations, allowing American consumers to experience the product firsthand.
From Korean Childhood Memory to Global Snack
When Borumdal first appeared on store shelves in the 1970s, demand was extraordinary, with approximately 10,000 boxes reportedly sold per day during its early success.
Over the decades, the product has evolved while maintaining its core identity. Recent marketing initiatives have included collectible stickers featuring the rabbit mascot “Boreumi,” helping the brand connect with younger consumers while preserving its nostalgic appeal among longtime fans.
K-Bakery Expands Beyond K-Food and K-Beauty
The international success of Korean culture has traditionally been associated with K-pop, K-dramas, K-beauty, and K-food. Now, Korean bakery products are emerging as another promising category in the global market.
Borumdal’s nationwide Costco launch demonstrates growing international interest in Korean snacks and baked goods. As more consumers seek unique flavors and food experiences from around the world, products that have long been household staples in Korea are finding new opportunities abroad.
For Samlip, the launch represents more than a commercial milestone—it is a chance to introduce a piece of Korean everyday culture to millions of American consumers.
KOREA FBI Editor’s Comment
The arrival of Borumdal in Costco stores across the United States highlights the expanding influence of Korean consumer culture beyond music, beauty, and traditional food categories. A product that generations of Koreans grew up enjoying is now reaching one of the world’s largest retail markets. If American consumers embrace Borumdal as enthusiastically as Korean families have for the past 50 years, this could mark a significant new chapter for the global rise of K-Bakery.
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