Paris is preparing to become the next global hub of Korean culture as the highly anticipated K-EXPO France 2026 arrives in the French capital from June 16 to 19. Following the remarkable success of K-EXPO USA in Los Angeles, which attracted more than 40,000 visitors, the event now aims to strengthen the growing influence of Korean content, beauty, food, and technology across Europe.
Hosted by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, the four-day event will take place at Palais des Congrès de Paris and Le Méridien Etoile under the theme “All About K-Culture.”
Six Themed Zones Showcase the Best of Korea
More than 60 Korean companies will participate in exhibitions and consumer experiences from June 16 to 18. Visitors can explore six specialized zones:
- K-IP Discovery
- K-Tech Connect
- K-Beauty Boutique
- K-Collaboration Zone
- K-Content Showcase
- K-Food Market
These areas highlight the diversity of modern Korean culture, combining entertainment, technology, lifestyle products, and culinary experiences in one venue.
Netflix Korea and AI Content Lead Innovation
One of the event’s key attractions will be presentations from Netflix Korea, showcasing successful collaborations with major Korean brands including Kia, Kumho Tire, and Nongshim.
Meanwhile, 12 Korean AI-content companies led by CJ ENM will transform part of the exhibition into a cinema-style experience featuring cutting-edge AI-powered content.
The newly introduced K-Tech Connect zone will allow visitors to experience interactive XR, AR, and AI technologies, demonstrating how Korea continues to push the boundaries of digital entertainment.
K-Beauty and K-Food Take Center Stage
The K-Beauty sector remains one of Korea’s strongest global exports, and the K-Beauty Boutique will feature leading organizations and brands including the Korea Institute for Advancement of Technology in Cosmetics, Cosway, and FugenBio.
Food lovers can head to the K-Food Market, where the Korea Agro-Fisheries & Food Trade Corporation and Nongshim will offer popular experiences such as:
- Han River-style instant noodle tasting
- Korean seafood sampling
- Rice tteokbokki demonstrations
Adding to the culinary excitement, Korean actor and celebrity chef Ryu Soo-young will host the special program “K-Food: Taste & Talk,” introducing Korean temple cuisine to French audiences.
K-Pop Stars Headline Paris Concert
One of the biggest highlights will be the “INKIGAYO in Paris” concert on June 17 at Palais des Congrès.
The lineup includes:
- TAEMIN
- MONSTA X
- NCT WISH
- 82MAJOR
- Stella Jang
- Hearts2Hearts
The concert will also feature special performances where K-pop artists cover French songs, creating a unique cultural exchange between Korea and France.
Expanding K-Culture Into European Industries
Beyond entertainment, K-EXPO France serves as a major business platform. From June 18 to 19, 46 Korean companies from the content, AI-content, and beauty industries will participate in export consultation meetings at Le Méridien Etoile.
More than 100 European buyers are expected to attend, including representatives from Média-Participations, Fnac Darty, and Animation Digital Network.
The event also commemorates the 140th anniversary of diplomatic relations between South Korea and France, highlighting how K-content is evolving from a cultural phenomenon into a significant economic and industrial force throughout Europe.
According to KOCCA Acting President Yoo Hyun-seok, K-EXPO Paris will help Korean content move beyond entertainment and become part of everyday European life and business.
Why K-EXPO France Matters
As K-pop, K-beauty, K-food, and Korean technology continue gaining momentum worldwide, K-EXPO France demonstrates how Korean culture is becoming a comprehensive global lifestyle brand. Following the success in Los Angeles, Paris is poised to become another milestone in Korea’s expanding cultural influence across the world.
KOREA FBI Editor’s Comment
K-EXPO France 2026 shows that the Korean Wave is no longer limited to music and dramas. From AI-powered content and immersive technology to beauty, food, and business partnerships, K-culture is evolving into a powerful global ecosystem. Paris may be the next major stage where Korean innovation and creativity connect directly with European consumers and industries.
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