The 2026 F/W Paris Fashion Week once again proved the global influence of Korean culture, with a wave of Korean celebrities — from BLACKPINK’s Jennie to rising rookie boy group AlphaDriveOne — capturing the attention of international fashion insiders and media.
Among the standout moments was the highly anticipated appearance of AlphaDriveOne, a massive rookie K-pop boy group that attended Paris Fashion Week for the first time since debut.
The group joined the event as ambassadors of Concept Korea, a global project that introduces Korean designers to the international fashion industry. Their presence at the Concept Korea Paris fashion show drew strong interest from fashion professionals and journalists on site.
AlphaDriveOne attended the KIMHĒKIM 10th Anniversary Collection, celebrating one of Korea’s most globally recognized designers. They also participated in the joint runway show of BONBOM and Re RHEE, highlighting the growing global relevance of Korean fashion labels.
Seated in the front row, the group quickly became one of the most talked-about attendees of the event. Crowds gathered outside the venue hoping to catch a glimpse of the members, reflecting their rapidly growing global fanbase.
For AlphaDriveOne, this moment carried special meaning. It was not only their first fashion show appearance, but also their debut at Paris Fashion Week, one of the world’s “Big Four” fashion weeks.
While fans know them for their powerful stage charisma, the group surprised fashion insiders with a completely different side — sophisticated styling and striking visuals that drew an intense wave of camera flashes from international photographers.
Their appearance signals something bigger: K-pop’s expanding influence beyond music and into the global fashion industry. With their strong debut at Paris Fashion Week, AlphaDriveOne is already being viewed as one of the next K-pop icons bridging music and high fashion.
Editor’s Comment (KOREA FBI)
From global superstars to rookie idols, Korean celebrities are becoming a powerful force in the world’s biggest fashion capitals. AlphaDriveOne’s Paris Fashion Week debut shows how the next generation of K-pop is already shaping global culture — not just on stage, but also on the runway.
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