BTS’ Jungkook is bringing a new dimension to his partnership with CHANEL, introducing fans around the world to the heritage, stories, and artistry behind the French luxury house’s iconic fragrances.
As a CHANEL Beauty Global Ambassador, Jungkook stars in a new campaign for Les Exclusifs de CHANEL, the house’s exclusive fragrance collection inspired by CHANEL’s history and creative legacy.
The campaign highlights several signature fragrances, including 1957, Gardenia, and Comète, as well as Extrait, a masterpiece showcasing the craftsmanship of CHANEL’s perfumers.
Jungkook Takes Center Stage with 1957
At the heart of the campaign is 1957, a fragrance created to commemorate the year Gabrielle Chanel was named one of the most influential fashion designers of the 20th century.
The fragrance is also known for its elegant skin scent character, designed to blend naturally with the warmth of the wearer’s skin.
Jungkook explores the story behind 1957, offering a more personal perspective on the meaning and emotion that fragrance can carry.
Rather than simply presenting a perfume, the BTS star helps bring the story of CHANEL’s fragrance heritage to a new generation of global fans.
Gardenia and Comète Complete the Fragrance Story
Alongside 1957, the campaign introduces Gardenia and Comète, two other distinctive fragrances from Les Exclusifs de CHANEL.
Each fragrance reflects a different part of the CHANEL universe, drawing inspiration from people, places and symbols that have played a role in Gabrielle Chanel’s world.
Together, the three fragrances create a richer picture of CHANEL’s approach to perfumery, where fashion, history and personal memories are transformed into scent.
Jungkook Meets CHANEL Perfumer Olivier Polge
The campaign also includes a digital film featuring a conversation between Jungkook and CHANEL in-house perfumer Olivier Polge.
The two discuss the story behind 1957, the philosophy behind its creation and what makes a skin scent special when it develops naturally on the skin.
Through their conversation, Jungkook becomes more than the face of the campaign. He serves as a bridge between CHANEL’s centuries-old fragrance craftsmanship and a new generation of global audiences.
For BTS fans, the campaign offers a closer look at another side of Jungkook—one that connects his quiet, sophisticated image with the timeless elegance of CHANEL.
The campaign images and digital film featuring Jungkook are available through CHANEL’s official Instagram.
KOREA FBI Editor’s Comment
Jungkook and CHANEL are a natural match for the global luxury market. His understated charisma fits perfectly with the idea of a personal scent—something intimate, sophisticated and designed to become part of the wearer rather than simply announce itself.
With 1957 at the center of the campaign, CHANEL is turning fragrance history into a story that feels fresh and accessible to Jungkook’s worldwide audience.
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