K-pop fans are in for an unexpected showdown as BLACKPINK’s Lisa and YG Entertainment’s rising girl group BABYMONSTER prepare to release new music on the same day.
YG Entertainment executive producer Yang Hyun-suk confirmed on October 14 that BABYMONSTER will release its new digital single, “DESERVE,” on October 23 at 1 p.m. KST. Coincidentally, Lisa is also set to drop her new solo mini-album, PRESS PLAY, on the same date.
The simultaneous releases set the stage for an exciting musical face-off between a global K-pop superstar and the next generation of YG girl-group talent.
Lisa Brings Thai Flavor to Her New Solo Era
Lisa kicked off the rollout for PRESS PLAY with the pre-release track “SaWaDiKa” on September 4. Inspired by a Thai greeting, the song incorporates elements of her home country’s cultural identity, offering fans a glimpse into her artistic direction as a solo performer.
Since making her debut with BLACKPINK in 2016, Lisa has grown into a global star with a strong international presence. She now pursues her solo career independently through her own company, LLOUD, and American record label RCA Records.
BABYMONSTER Promises a Powerful New Sound With ‘DESERVE’
BABYMONSTER is returning with new music approximately four months after its previous release.
Yang Hyun-suk described “DESERVE” as a slow-tempo track with more intense energy than any of the group’s previous songs. He also highlighted the members’ delicate vocal performances and singing abilities as key elements of the new release.
As the girl group introduced by YG Entertainment after BLACKPINK, BABYMONSTER has been building its own identity while carrying the label’s legacy into a new generation of K-pop.
Why This Same-Day Release Matters
Although Lisa and BABYMONSTER share a connection through YG Entertainment, their current career paths are different. Lisa is pursuing her solo activities independently, while BABYMONSTER continues to promote under YG Entertainment.
In 2023, BLACKPINK renewed its group-level contract with YG, while the members chose not to sign separate contracts with the company for their individual activities.
Now, with both acts scheduled to release music on October 23, fans will be watching to see how their new songs perform across streaming platforms, music charts and social media.
Will Lisa’s global star power dominate the day, or will BABYMONSTER prove that the next generation of YG artists is ready to make its own mark? One thing is certain: October 23 is shaping up to be an exciting date for K-pop fans.
KOREA FBI Editor’s Comment
A same-day release from Lisa and BABYMONSTER is an exciting moment for K-pop fans! Lisa has already established herself as a global solo star, while BABYMONSTER represents the next wave of YG girl-group talent.
What makes this matchup interesting is that the two acts are following different paths despite their shared history. Rather than simply comparing their chart results, I’m curious to see how their individual musical styles connect with fans around the world.
If you’re a BLINK or a MONSTIEZ, October 23 is definitely a date to keep on your playlist!
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