Korea’s leading healthcare and wellness business platform, 2026 Healthcare Week, is set to take place in Busan from September 3 to 5, bringing together cutting-edge healthcare technology, digital solutions, rehabilitation, anti-aging, and K-Beauty.
The three-day event will be held at Exhibition Hall 1 of BEXCO in Busan, featuring approximately 170 companies and 400 exhibition booths.
Hosted by the Busan Metropolitan City and jointly organized by BEXCO, Busan Ilbo, Busan Technopark, and KOTRA, the event is designed to showcase the latest innovations shaping the future of Korea’s healthcare and wellness industries.
From AI-powered healthcare solutions to rehabilitation technology, anti-aging services and K-Beauty, visitors will be able to explore how technology is transforming the way people manage their health and lifestyle.
Healthcare Meets AI, Data and Digital Technology
One of the biggest highlights of 2026 Healthcare Week will be the participation of innovative Korean healthcare startups with ambitions for the global market.
Pitivro, a company specializing in brain and nerve modulation medical devices, will showcase its wearable electronic medicine device Aicris, which uses trigeminal nerve stimulation.
The company received a CES 2025 Innovation Award and has also completed U.S. FDA Class II registration, highlighting its potential in the global digital healthcare market.
Another notable company is UMED, which has developed the world’s first automated bladder irrigation medical device.
Its Urolins Light system received a CES 2026 Innovation Award and is designed to support the next generation of digital urological care.
Meanwhile, Reborn Korea will introduce AnRisk, an AI-powered cerebrovascular analysis solution.
With exclusive partnerships covering Mongolia and CIS countries, the company is working to expand Korean healthcare technology into overseas markets.
AI-Powered Healthcare for Everyday Life
The exhibition will also feature companies developing healthcare solutions based on artificial intelligence, location technology and medical data.
Witchbox is a health-tech company developing preventive healthcare solutions using AI-based posture analysis and digital healthcare technology.
By combining artificial intelligence with data analytics, the company aims to create digital platforms that help individuals monitor and manage their health more systematically.
Zeroweb is another company drawing attention with its senior-care platform CareBell, which uses spatial data analysis and location-based technology.
The platform focuses on addressing social challenges associated with an aging population, including social isolation, solitary deaths and people living in isolation.
Megabridge, meanwhile, specializes in integrated healthcare IT solutions based on international medical information standards and personal health data.
The company has demonstrated its technology through real-world healthcare projects, including a maritime remote medical support project and medical data initiatives with Pusan National University Hospital.
Why 2026 Healthcare Week Matters
Healthcare is no longer limited to hospitals and medical devices.
The industry is rapidly expanding into AI, wellness, beauty, aging, rehabilitation and everyday lifestyle, creating new opportunities for Korean companies to enter the global market.
This is exactly what makes 2026 Healthcare Week particularly interesting.
The event brings together technologies that connect healthcare and lifestyle, while also highlighting the growing global influence of Korean innovation.
And with K-Beauty becoming increasingly popular around the world, the combination of health, wellness, anti-aging and beauty could offer an interesting glimpse into the next generation of Korean lifestyle trends.
For international buyers, investors and industry professionals, the Busan exhibition could also provide an opportunity to discover emerging Korean healthcare startups before they expand further into global markets.
KOREA FBI Editor’s Comment
Korea’s global influence is moving beyond K-Pop and K-Beauty.
Now, K-Healthcare and K-Wellness are becoming part of the bigger Korean lifestyle story.
From AI healthcare and senior care to rehabilitation, anti-aging and beauty, 2026 Healthcare Week shows how Korean technology is connecting health, beauty and everyday life.
If you are interested in the future of K-Healthcare, K-Wellness and K-Beauty, Busan could be one of the places to watch this September.
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