The global influence of K-pop will be on full display at the 2026 FIFA World Cup as singer EJ, known worldwide for performing the theme song of the hit Netflix animated film KPop Demon Hunters, prepares to take center stage at the tournament’s opening ceremony.
FIFA Opening Ceremony to Feature Global Superstars
According to FIFA, EJ will join an all-star lineup that includes Tyla and Shakira during a special performance before the opening match between Mexico and South Africa at Mexico City’s iconic stadium.
The performance marks another milestone for Korean artists on the world’s biggest sporting stage.
“DNA” Carries Korean Lyrics to a Global Audience
EJ recently released the official World Cup anthem “DNA” alongside legendary tenor Andrea Bocelli and other international artists.
What makes the song particularly meaningful for Korean fans is its inclusion of Korean-language lyrics:
“또 넘어져도 난, 또다시 일어나
This is more than just a game, It’s our DNA”
The blend of Korean and English reflects the growing global influence of Korean music and culture.
EJ expressed pride in representing Korea through the song:
“I am thrilled to perform the World Cup anthem. Writing Korean lyrics and representing Korea on this stage is a tremendous honor.”
The singer also recalled vivid memories of the 2002 FIFA World Cup, describing how strangers embraced each other in celebration during Korea’s historic tournament run.
K-Pop Demon Hunters Continues Historic Success
The success of KPop Demon Hunters has helped propel EJ to international recognition.
The Netflix animated feature achieved remarkable awards-season success, winning both Best Animated Feature and Best Original Song at the 98th Academy Awards. The film had already collected victories at the Golden Globe Awards and the Grammy Awards, establishing itself as one of the most successful music-driven animated productions in recent years.
BTS Set for Historic World Cup Halftime Show
The World Cup’s K-pop presence will extend beyond the opening ceremony.
Global superstars BTS are scheduled to headline the tournament’s first-ever World Cup Final Halftime Show, another landmark moment for Korean music on the international stage.
From the opening ceremony to the championship match, K-pop will play a major role throughout the tournament.
Lisa Also Joins the World Cup Celebration
Adding even more star power, Lisa of BLACKPINK is also expected to perform at one of the World Cup’s major events in the United States, further strengthening K-pop’s visibility during the month-long global festival.
A Historic Three-Nation World Cup
The 2026 FIFA World Cup is the first in history to be jointly hosted by three countries: Mexico, United States, and Canada.
Organizers have planned a unique opening celebration structured as a three-part showcase highlighting the culture and identity of each host nation, making the tournament one of the most ambitious sporting
KOREA FBI Editor’s Comment
The 2026 FIFA World Cup is becoming more than a football tournament—it is evolving into a global cultural festival. With EJ bringing Korean lyrics to the official anthem, BTS headlining the historic halftime show, and Lisa joining the celebration, K-pop has secured a prominent place on the world’s biggest sporting stage. For millions of international viewers, this World Cup may become another defining moment in the global rise of Korean culture.
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