BTS has once again proven their unmatched global power. The group’s highly anticipated 5th full-length album, ARIRANG, has surpassed 4 million pre-orders just one week after reservations opened—setting a new career-high record. According to BigHit Music, pre-orders for ARIRANG reached 4.06 million copies based on…
Foreign visitors dive into K-Beauty, tradition, and hands-on experiences through February 22 During the 2026 Korea Grand Sale, Seoul’s iconic districts Myeongdong and Bukchon are being transformed into immersive K-Beauty hubs, attracting foreign visitors eager to experience Korean beauty culture beyond simple shopping. Running through…
CJ Olive Young is stepping on the gas to globalize K-beauty, teaming up with Sephora, the world’s largest beauty retail platform. Olive Young announced that it has officially signed a partnership with Sephora and will launch a curated “K-Beauty Zone” across Sephora’s online and offline…
IVE member Jang Wonyoung is once again proving her artistic depth—this time as a lyricist—ahead of the group’s highly anticipated February comeback. According to industry sources on January 21, IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) will release a pre-release single titled…
Collab Korea, a fast-growing global launchpad platform rooted in the multi-channel network (MCN) business, is accelerating the U.S. expansion of K-lifestyle startups spanning K-culture, beauty, and food. On March 13, Collab Korea announced it will host a four-month pop-up project titled “FROM KOREA TO THE…
The Trump administration’s newly announced U.S. dietary guidelines are sending ripples through the global food industry — and K-Food exports to America may be entering a turning point. The new guidelines strongly emphasize reducing ultra-processed foods (UPFs) while encouraging diets rich in protein, fruits, vegetables,…