As part of the 2026 Milan–Cortina Winter Olympics, Korea is strengthening its cultural and sports diplomacy with the launch of Korea House in the heart of Milan. The Ministry of Culture, Sports and Tourism and the Korean Sport & Olympic Committee will jointly operate Korea…
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Discover the taste, style, and star of Korea — where food, beauty, and idols redefine culture. 한국의 맛과 멋 그리고 우상에 대한 소개
SHINee’s Taemin has once again proven his global star power—this time at the iconic GRAMMY Museum in Los Angeles. On January 20 (local time), Taemin appeared at the GRAMMY Museum’s acclaimed ‘Global Spin Live’ series, delivering an intimate yet powerful session that seamlessly blended candid…
ILLIT members Yunah, Minju, and Wonhee have officially departed for Paris Fashion Week, instantly capturing attention with their effortlessly chic Jacquemus airport fashion. On January 24, the three members were spotted at Incheon International Airport as they headed to Paris to attend Jacquemus’ 2026 F/W…
BTS has once again proven their unmatched global power. The group’s highly anticipated 5th full-length album, ARIRANG, has surpassed 4 million pre-orders just one week after reservations opened—setting a new career-high record. According to BigHit Music, pre-orders for ARIRANG reached 4.06 million copies based on…
Foreign visitors dive into K-Beauty, tradition, and hands-on experiences through February 22 During the 2026 Korea Grand Sale, Seoul’s iconic districts Myeongdong and Bukchon are being transformed into immersive K-Beauty hubs, attracting foreign visitors eager to experience Korean beauty culture beyond simple shopping. Running through…
CJ Olive Young is stepping on the gas to globalize K-beauty, teaming up with Sephora, the world’s largest beauty retail platform. Olive Young announced that it has officially signed a partnership with Sephora and will launch a curated “K-Beauty Zone” across Sephora’s online and offline…