The official K-Pop Demon Hunters pop-up has finally opened today in Seongsu-dong, Seoul—bringing fans into a full 3-floor immersive world inspired by the hit Netflix animated film.
A 3-Floor Immersive Universe
The entire building is designed as one connected storyline, letting visitors step directly into the K-Pop Demon Hunters universe.
3F — Pre-Show Showroom
Before entering the main experience, fans can preview the merch mood, concept displays, and visual aesthetics.
2F — OST Zones & Story Experience
This floor recreates iconic OST moments including “How It’s Done” and “Soda Pop.”
Exhibitions, themed spaces, and interactive zones help visitors fully dive into the world and its main characters.
1F — Pickup, Customization & Golden Finale
Fans who pre-purchased merch through the b.stage official community can pick up items quickly using QR codes.
A buzzer system reduces waiting time, and customization zones let fans personalize keyrings and patches.
The final highlight is the Golden Stage, where visitors complete the story’s core mission: sealing the “Honmun.”
Special Fan Events
The pop-up is packed with activities designed for global K-pop lovers:
- Stamp Tour Mission: Collect 4 stamps and receive an exclusive Duffy Balloon
- Emoji Buyers’ Lucky Draw: Random prizes for fans who purchased official emojis
- Character Photo Booth: Take photos with characters via themed photo frames
- Brand Collabs: Samsung, Kakao Emoji, Photoism and more contribute to special on-site experiences
A Global Hit Comes to Life in Seoul
K-Pop Demon Hunters has surpassed 300 million global views, becoming the most-watched film in Netflix history.
Its OST “Golden” debuted at No. 1 on the Billboard Hot 100, proving its worldwide influence.
Following the Seoul opening, the pop-up will tour Singapore, Bangkok, Tokyo, and Taipei, bringing the hype across Asia.
Pop-Up Information
- Dates: December 4 – 28
- Location: 7 Yeonmujang 19-gil, Seongdong-gu, Seoul
The organizers shared, “Because Seoul is the home of K-pop, we prepared every detail to show the heart of fan culture. This pop-up is designed to give global fans a truly special experience.”
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KOREA FBI Insight :
“Seongsu-dong is the ultimate hotspot for pop-up stores in Korea. While I absolutely recommend checking out the K-Pop Demon Hunters pop-up this weekend, there’s always something even more exciting happening around the neighborhood.”
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